Lead end-to-end web and product-adjacent initiatives from early discovery to launch and iteration.

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Drive AI adoption in the web team together with development, using Claude and Figma MCP for prototyping, design-to-dev handoff and content production across client projects.

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Translate business goals and user needs into clear, structured UX and UI solutions.

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Design and maintain design systems, components, and interaction patterns.

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Manager for the web and product design team of 3, including hiring and team planning.

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Work hands-on in Figma and Webflow.

Qasa – Redesigned the tenant profile experience to improve how tenants are matched with homes, and aligned the visual design with Qasa’s new brand.

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Healthcare client – Designed and built a website for a psychology practice.

Designed the page structure and content hierarchy for recruitment-related pages on ncc.se.

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Collaborated with external web agencies on design and ongoing development of ncc.se.

UI design for parts of a new corporate website for the Axel Johnson group, including main navigation and content pages.

Redesigned product pages for Mölnlycke Healthcare’s website and contributed to their shared design system.

Digital content and campaign design for online channels.