Brand Strategy and concept
Outlining the brand objective
The initial stage of our project involved a thorough examination of industry benchmarks from comparable companies. The task of collecting and organizing logos, text, imagery, icons, and other elements proved to be an intriguing journey that brought structure to the research findings. Through this process, we observed numerous similarities across the various brands.
Through rigorous research efforts, engaging with the company, and team-wide brainstorming sessions, we crafted a succinct brand concept, titled "Straight to the point," that reflects the distilled essence of our findings.
The company and brand should embody the "Straight to the Point" ethos, characterised by clear, direct communication and a streamlined, no-nonsense approach. This extends to both the language used in written communications and the overall visual look and feel of the brand. Additionally, the automation of data handling that SustainLab provides, further supports this ethos by eliminating unnecessary clutter.