Creating the funky shit
We worked almost exclusively with assets created by us. This would allow us to have a unique brand which would convey the analog DIY-aesthetic.
We scanned and photographed materials and textures in order to achieve the analog expression.
We created our own font (called "Funky Shit Sans") by writing letters with a marker pen on transparent plastic, throwing gravel on it, scanning it and then process it using Glyphs.
We created moving gif:s by screen capturing music videos and related material. These were used to space out the website and create breathing space between the cluttered sections.
We scanned and cut out png-images of tape and other materials which were used as floating assets on the webpage, mainly masking the orderly division of sections on the webpage.
We created fake merchandise images in Photoshop, inspired by the album themes. The merchandise images use a grainy filter, assuring they fit in with the webpage tonality.
We strived to create components which would closely relate to the analog DIY expression of the brand. We created buttons, product cards, selectors and more. Influences include early desktop operating systems and analog graphic design magazines.